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...please read this paper in which Simon-Kucher offers advice for A-brands to sustainably compete against private label
An effective promotion strategy is especially important for retailers today, considering the importance customers place on promotions and affordable prices when making apparel purchase decisions.
We are very excited to announce the launch of our inaugural Software Insights newsletter which will bring you Simon-Kucher & Partners’ fresh insights into the most current marketing and sales challenges facing the industry.
Inside this edition you will find articles focusing on how companies can evolve their competitive strategy in a fast changing marketplace.