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Successful new product launches require significant price increases of more than ten percent, but only one-third of medtech companies succeed in doing so. Companies must put more effort into early new product pricing and marketing to secure resources for future developments and long-term profitability.
Why it’s urgent – and how the best companies combine innovation and marketing to rebuild their pricing power and their profits.
The global strategy and marketing consultancy Simon-Kucher & Partners has appointed eight new partners effective January 1, 2015. This raises the total number to 73.